5 Effective Ways To Generate More Leads In The Health Care Industry

There is no shortage of information being distributed by marketing professionals wanting to tell you how to generate more sales leads. Generating new business by developing a strong lead list is a primary responsibility for a sales rep regardless of the product or service he or she is selling. When it comes to generating new leads in the health care industry, however, the best tool to use for generating them is a subscription-based doctor directory.

Let’s consider five simple ways to generate more leads using the doctor directory available from MD Select, a product of Scott’s Directories. For starters, MD Select is unique. It contains up-to-date and accurate information on more than 91,000 medical professionals across the country. Accessing that kind of data should produce an instant spike in your lead generation efforts; any sales rep with a future would look at that number and salivate. There is no more targeted database available on line than this one. Another way to generate more sales leads would be to start narrowing your search to a specific province. Maybe you want to target doctors in Ontario; for that, you would use the Ontario doctor directory. Maybe you want to find doctors in Edmonton; search the doctor directory Alberta. You can start to see how easy and effective MD Select is for prospecting new clients and generating leads.

Perhaps the product or service at the heart of your B2B sales efforts has a niche appeal to a specific type of physician. You can generate a very targeted lead list by searching the data base by the type of physician you want to connect with. Whether you’re looking for a list of OB/GYN’s, orthopedic surgeons, ophthalmologists or otolaryngologists who speak multiple languages, you can quickly and easily search through the doctor directory to generate a lead list perfectly suited to your sales objectives. Another option would be to search your Ontario doctor directory to target only recently graduated physicians and medical professionals. The MD Select doctor directory lists all kinds of relevant and personal information, including details on the university a doctor attended, year of graduation, practice specialties, medical interested, fellowships and degrees and languages spoken.

Another effective way to generate sales leads targeted towards the medical health industry would be to search the database to isolate doctors by the kind of facility in which they work. Perhaps you are targeting doctors working in walk-in clinics, emergency ward doctors, private practitioners or doctors conducting research in medical facilities. From large hospitals to specialized medical facilities, the search capabilities of your MD Select online database allow you to search 35 different ways. As a result, there is no end to the number of high-value leads and potential prospects you can find in the medical industry by using MD Select.