Whether you’re working for a pharmaceutical company or a medical device manufacturer, marketing your products and services to physicians takes a precise strategy. With the global medical supplies market continuing to surge upwards, now is an important time to analyze the marketing strategies you use to reach medical professionals in Saskatchewan. One of the best tools to aid in those efforts is a Saskatchewan medical directory.
Five Tips Pharma Companies Can Use to Market to Physicians
The number one tip to help improve your sales efforts when marketing to physicians is to subscribe to MD Select to gain access to the list of physicians in Saskatchewan. This singular tool provides sales and marketers with the most comprehensive list of doctors in Saskatchewan including contact information of key decision makers in hospitals, clinics, and medical facilities. Cut your lead generation time significantly and fill the sales funnel with truly qualified leads. There’s no better way to make up for annual attrition rates that have a negative impact on your sales efforts. The next tip is to embrace B2B and B2C eCommerce strategies when trying to reach physicians. Smart, growth-oriented pharma manufacturers and wholesalers need to develop more robust eCommerce plans to capitalize on the growing trend of physicians to use such online tools to secure the products they need. Nearly 75 percent of B2B buyers use online search as a way to help inform their purchases, while less than 12 percent of medical and pharmaceutical suppliers are currently using eCommerce solutions in significant ways. Clearly, there’s a great divide that if bridged can lead to higher sales rates.
Another tip for pharma marketers looking to connect with physicians is simply to stay ahead of the curve. Don’t be afraid to embrace new technologies. The medical profession thrives on innovation, so companies looking to market to doctors have to do the same. Chances are a vast majority of the doctors you can search in the Saskatchewan medical directory have had to embrace some sort of new technology or product in the last year (e.g. new vaccines). As a company hoping to convert physicians into clients, it’s important to have your team looking at new ways to sell your goods. Besides, innovators often have the best reputations, and word of mouth can go a long way to help elevate the reputation of your business and products.
Optimize Your Business Process with a List of Doctors in Saskatechewan
Reducing the amount of time and effort it takes to generate high-quality lists of prospects in your target market is critical to the B2B sales process. Other software can help you generate insightful data on things like your monthly sales cycle, product mix, sales rep performance, and attrition rates. The software provided by MD Select is focused on lead list generation, and there’s no better platform in Canada to help you accomplish that. Adopting the B2B eCommerce model, developing more highly focused inward and outward bound marketing, and improving your website are all great tools to help you connect with physicians who may be searching your products and services online. With MD Select as an added tool, you can be certain that you have the right target lists to focus your efforts.
