Medical Industry Blog

There is no shortage of information being distributed by marketing professionals wanting to tell you how to generate more sales leads. Generating new business by developing a strong lead list is a primary responsibility for a sales rep regardless of the product or service he or she is selling. When it comes to generating new leads in the health car...
Continue Reading

There are over 83,000 medical professionals working in this country today. It would seem to be an easy target for your B2B sales and marketing strategies aimed at medical professionals. The fact is, getting an appointment to talk sales with a doctor is like trying to book an appointment with a specialist to check your health – it just doesn’t h...
Continue Reading

In the digital age sales and marketing professionals are often given larger territories to cover. Where they once had only a local or regional area in which to conduct their sales activity, sales reps are now able to target potential prospects across the country. For an Ontario-based sales rep marketing medical products and services to a province l...
Continue Reading

Medicines come with an expiry date. So too do online directories that offer information on the medical profession. The fact is, doctors and physicians often move their practices or switch facilities. If you’re a B2B marketer utilizing online information to conduct your research and pitch to doctors, you better be sure you can trust the source. If...
Continue Reading