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The Difference Between B2B and B2C Healthcare Marketing
Medical Directory Database
best medical database
The ultimate goal of marketing is to promote awareness of your products or services to your target audience. Whether that’s B2B (business to business) or B2C (business to consumer) marketing depends on who that target may be. When trying to sell products or services in Nova Scotia, the tactics you use for B2B marketing will be different that B2C....
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Lead Gen Strategies for a B2B Medical Device Startup
Canadian doctors directory
doctors directory saskatchewan
According to the Guinness Book of World Records, Toronto’s Yonge Street was once considered the longest street in the world. But if you want to travel a longer road, try launching a medical device start up in Saskatchewan. Developing a unique product that appeals to the medical and healthcare industry is just the first step; developing your valu...
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5 Tips for Your Inbound B2B Marketing Program
Canadian doctors directory
Canadian doctors directory
As a B2B marketing professional targeting the medical and healthcare industry in Quebec, you should understand the importance of a strategic inbound marketing program. To ensure consistent growth of sales, overcoming the challenges inherent in healthcare inbound marketing is vital to your success. So is having the right tools, like a subscription t...
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Keep Up with Changing Doctor Statistics in Manitoba
Canadian medical directory
Manitoba physician directory
How do you stay on top of the movements of doctors who decide to switch locations to a new province? That’s the challenge B2B marketers face, as doctors can be a highly mobile group of individuals. While we often think that doctors are people who set up practices and stay put, there are many doctors, physicians, specialists and nurse practitioner...
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