How To Improve Your Physician Targeting
As Canadians, we love our free health care system, but it’s not without its problems. It can be hard to get a direct one-on-one conversation with a doctor, especially if you’re someone living in a busy urban area in Alberta like Edmonton or Calgary. If you think patients have problems getting a face-to-face with a busy doctor or specialist, imagine how hard it is as a B2B sales rep whose success is contingent on selling direct to doctors who can green-light purchasing. To help them in their cause, many B2B sales pros subscribe to an Alberta physicians directory.
The Key to Targeting Albert Doctors with Your B2B Outreach
Social media marketing has been a game-changer; those companies that have adapted their marketing strategies to include social media and other ecommerce solutions have emerged as market leaders. While there has been slower receptiveness to social media marketing in the professional healthcare segment, the fact is that 80 to 90 percent of physicians are now using Facebook and/or LinkedIn; 75 percent of that group admits to being receptive to social media marketing from healthcare manufacturers like pharmaceutical companies and medical equipment suppliers. To develop strong multi-channel digital sales and marketing strategies, it is critical to incorporate platforms that can help you zero-in on qualified targets – the doctors, physicians, nurse practitioners, and medical industry administrations who can approve purchases. That’s where MD Select comes in. Searching through a Quebec physician directory or an Alberta physician directory allows users to access the personal profiles of over 91,000 healthcare industry professionals. The depth of data goes beyond simple name and addresses; MD Select provides a comprehensive digital identify of each individual, including area of medical expertise, graduating university, country of graduation, degrees and fellowships, languages spoken, and much more. The information provides users with the opportunity to optimize research efforts and better target high-value leads.
Use MD Select and Turn Doctor Profiles into Sales Leads
Imagine you are a B2B sales rep working for a medical supply company in Manitoba. Your task is to grow sales across the country, driving brand awareness of a new innovation in medical technology that should be of interest to physicians. You can start by accessing the Alberta physician directory, the Quebec physician directory, or any of the other lists available through MD Select. If the technology you’re selling is made specifically for pulmonologists, for example, you can narrow your search to find “pulmonologists in Alberta,” or refine it further by keying in “pulmonologists in Medicine Hat.” The same approach can be taken for the Quebec market. Conduct your research using the Alberta physicans directory and you can very quickly generate a list of potential leads in whatever market or city you’d like to sell in. Use the information to make a customized proposal for the person you’re targeting. Doctors like facts and figures and they tend to demand a high degree of expertise from the salespeople they deal with. Armed with the right information, it becomes much easier to target individual physicians with your sales efforts.
Trust MD Select When Targeting Physicians
Crafting a customized B2B presentation to market your medical products becomes much easier when you have 24/7 access to up-to-date data. Use the medical doctor database for better lead generation.
