Turn Data into Information Insights with Canadian Medical Database

Canadian Medical Database

Information is the key to a lot of things. If there is anything you want to achieve in life, it’s guaranteed that you need information to do it. One of the best ways you can get information is by collecting data and analyzing it. Collecting data for the purpose of gaining information insight has been something that humans have done since the beginning of time.

Collecting data on medical manufacturers and institutions through a Canadian medical database is highly beneficial for two categories of individuals:

1. Researchers

Researchers can benefit from collecting information through a Canadian medical database for a variety of reasons. Whenever research is being conducted, knowing as many details as possible is the best route to take. You never know what may pop up as a confounding variable in your study and that’s why you need to have access to as much data as you possibly can.

For instance, if you’re conducting a study on hospital wait times, then of course it’s important to know the number of employees and the amount of time patients are waiting, but other factors that may be influencing wait times as well. What is the square footage of the hospital? Does the physical size of the hospital somehow contribute to wait time? For example, if a hospital is larger, it may take more time for medical facilities to reach one floor to the other, and this may be causing longer waiting periods.

As a researcher, data is your best friend and the best way to get insight on this valuable information is by conducting an Ontario business search and pulling your data from there.

2. Medical Product Marketing Teams

Medical product marketing teams can also turn their data into information insights using an Ontario company search. It’s no easy task to convince medical practitioners to buy your product. You can make the entire process much easier and faster by simply using a database that has all your potential clients’ information listed for you to use and analyze.

If you are trying to sell a new medical device to a physician, then knowing what devices that physician already has is the best way to gauge whether they could benefit from what you have to offer or not. When you are going in for a sale you can never really have too much information.

Whether you are a researcher or the lead of a medical product marketing team, using an Ontario business search is a great way to collect data and build an information portfolio for those medical institutions you are targeting. Analyzing data is one of the fundamental ways we can grow as a community and understand each other’s needs better along the way, all while growing a successful business.

5 Essential Metrics Hospital Marketers Follow to Calculate Marketing ROI

Canadian medical database

Calculating the return on investment (ROI) that one gets through marketing is essential if one truly wants their business to succeed. You need to put your best foot forward to try and understand if your marketing efforts are really working or if you need to change your strategy.

Calculating ROI is vital because once you know how much return you’re getting for the money you spend, then you can be sure your marketing plan is working. If your ROI isn’t as good as you would like it to be, then you may want to consider using a few metrics to keep track of your marketing ROI.

Since calculating marketing ROI can be a bit tricky, here are 5 metrics you can use:

1. A Canadian Medical Database

You can use a Canadian medical database to improve your marketing efforts. A database can be used both to decrease the time you spend on reaching potential leads and also as a metric to calculate your marketing ROI. As a hospital marketer, you can use a Canadian healthcare database to find other hospitals and healthcare companies that are in your same field and see how well they are performing. By gauging their annual revenue, you can figure out if you are much behind or if you are doing better than the competition.

If they seem to be doing better then you, you may want to increase your hospital marketing efforts for a better ROI.

2. Search Engine Ranking

By checking how you rank on through Google analytics, you can determine if clients are actually searching for your hospital. If your search engine ranking is high then this clearly shows that your marketing is doing well and your SEO and other digital marketing campaigns are actually bringing a good ROI.

3. Client Engagement

Having many people search for your hospital and having a high Google page ranking aren’t the only things that matter. You also need to see how engaged these clients are, as that holds the most value for a good ROI. Check your social media outlets and see how much clients are responding, sharing, and liking your posts. Retweets and Facebook likes are important indicators of your marketing efforts’ success.

4. Call Volume

If you are getting a lot of clients calling in and asking about the hospital you are marketing then you can rest assured that your marketing ROI is paying off. Once again, you can check Google analytics to see how many people visited your website and got the number from there.

5. Client Acquisition Cost

Measuring your client acquisition cost is a very important metric to take into consideration when measuring marketing ROI. You can determine how much each client costs you to acquire by weighing the cost of referrals, social media, and ads. You need to sum up the numbers and see if your marketing efforts are worth the cost, or if you should change your strategy

Calculating the ROI you get from your marketing isn’t simply about dividing your cost of marketing with your profit earned, but it’s about making sure you are taking all the right factors into consideration. Using a Canadian healthcare / medical device database, checking your ranking, engagement, and client acquisition can all help you keep track of and, in turn, increase your ROI.