The Challenges Of Inbound Healthcare Marketing
Finding the right target for your needs – it’s critical if you want to be successful in love, and it’s critical if you want to be successful in your healthcare marketing, especially when your focus is inbound marketing. Drawing customers to your healthcare-focused products and services via things like content marketing, social media marketing, SEO strategies, and well-executed branding should be a recipe for success. However, connecting with the right customers is still a challenge, which is why a good tool to have in your marketing arsenal is a subscription to online medical databases.
The Key Challenges to Inbound Healthcare Marketing
Let’s imagine you’ve already got a subscription to MD Select, the country’s best medical database to use when targeting professionals in Canada’s lucrative medical and healthcare industry. That alone won’t guarantee your success. You still have to connect with the right customers online; you don’t want to launch a campaign that winds up targeting more of the general public than the key contacts in the medical industry; to use the old analogy, throwing spaghetti at a wall to see what sticks is a poor strategy for generating leads with the hope of making sales. There are some key challenges that, if dealt with properly, can be overcome so you can put your medical database Canada subscription to better use.
- Challenge #1: Finding the right targets. Google is an enormously powerful tool, providing anyone who accesses it the opportunity to search for the information they want. Many of the people who you would like to see on your list of prospects could already be pursuing their own information online through the multitude of healthcare-related websites. You need to develop a laser-focused marketing strategy that targets qualified leads. That’s where MD Select’s online medical databases are so powerful. You subscription gives you contact profile information on over 91,000 doctors, physicians, nurses, and medical practitioners. Generate your lead list, and develop better marketing to avoid attracting unqualified leads featuring people that have no use for your products.
- Challenge #2: The Nature of B2B sales. Healthcare spending in Canada reached $264 billion by October 2019. A B2B sales rep working in this industry has the potential to rack up incredible sales figures. However, B2B sales at the best of times is long process. It’s a relationship that requires a great deal of trust. People’s lives literally hang in the balance when you’re talking products and services. Getting past the “firewalls” – selection committees, board of directors, office managers, etc – and getting to the people who can greenlight sales is a major challenge.
- Challenge #3: Healthcare is a big ship. Trying to turn a big ship is difficult. In other words, changing direction is hard for the healthcare industry and those institutions that deliver Canada’s healthcare. Doctors, physicians, and hospital administrators are busy people, which gives them little time to be advocates for new equipment, new medicine, or even new process.
- Challenge #4: No room for rule-breakers. It’s tough to be an innovative trendsetter or radical idea person in the medical industry. It is one of Canada’s most heavily regulated industries. To sell your healthcare products and services, you’re going to have to work in strict compliance with the industry.
Despite the challenges, you can still be successful in your B2B efforts when you have a database full of contacts in the industry. Subscribe to MD Select today.