SCOTT'S MD Select: Medical Blog & Updates

Conducting B2B Sales to Hospitals in a Time of Crisis

April 6th, 2020 Medical Tags: Medical database, Medical Directory

While it’s not quite business as usual, there are many professions that have to continue to operate during a global pandemic like the one brought on by the COVID-19 crisis. B2B sales reps who are targeting the medical profession with their products and services are in fact busier than usual as they deal with supply chain issues that can hamper ac...
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How a Medical Directory Is Useful While Product Marketing

March 23rd, 2020 Medical Tags: Medical database, Medical Directory

Product marketing involves understanding the product’s target audience and crafting the right mix of promotion and sales to ensure demand for the product increases. In an ever-evolving digital media world, it’s not always easy to find the right tools to use in building your product marketing strategies. When conducting B2B marketing to the medi...
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Role of Medical Databases in Epidemics Like Coronavirus

March 19th, 2020 Medical Tags: Medical Directory

In an era where the authenticity, accuracy, and reliability of news and science are being brought into question by leaders looking for political gain, finding sources of information you can trust is vital, especially when conducting B2B sales to medical authorities across the country. Now, more than ever, marketers need tools like an online medical...
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How AI is Empowering Sales & Marketing Teams

February 5th, 2020 Medical Tags: physician directory

Artificial intelligence (AI) is reshaping not only industries but also the jobs being done within them. The medical sector has always played a leading role in incorporating intelligent tools to improve efficiency and drive innovation. For organizations whose B2B sales efforts are targeting medical professionals, discovering how to incorporate AI in...
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Impact of Good Data in the Healthcare Sector

January 23rd, 2020 Medical Tags: doctor directory near me

When you're betting on horses at the race track having a good tip can translate into immediate financial success. For B2B sales and marketing teams targeting the healthcare sector, having good data to help develop strategy is equally important. When focusing your sales effort in British Columbia, a great place to find good provincial data is the MD...
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How to Build a Sales Process that Accelerates Business Growth

January 17th, 2020 Medical Tags: Medical

No matter what industry your company is targeting, your sales processes can become outdated over time. Using an inefficient sales process can cause a high customer turnover rate, which can hinder your business growth. The good news is that using a medical database can help you build an effective sales process by reaching the right customers. Und...
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Establish a B2B Relationship in the Medical Industry

December 26th, 2019 Medical Tags: MD directory, medical doctor directory

As a child, getting the invite to a party with the cool kids is a great feeling. As a B2B sales rep targeting the medical profession for sales of your goods and services, it's important you get the proverbial "invite to the party" by establishing strong relationships within the industry. One way to start developing those relationships is through yo...
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Empower Marketing Departments With Easily Accessible Digital Data

December 11th, 2019 Medical Tags: Medical database, Medical directory Canada

The relay race employs the simplest of teamwork strategies. Each member of the team carries an equal workload, runs the same distance and is reliant on fellow team members to complete the objective. The biggest responsibility a coach of such a team has is to empower the team by providing the right tools and training to be successful. A sales manage...
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Unclean Data Can Cause Significant Damage

November 27th, 2019 Medical Tags: Medical Directory, Medical Directory Online

When you are working on marketing your product or service to medical businesses, data hygiene is one of the most important things you can do for your marketing campaign, no matter what type of business you are trying to target. This has a strong impact on your business. It can often make or break the success of your marketing campaign. The good new...
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Bad Data Causes Ineffective Sales Workflows

November 25th, 2019 Medical

You may not realize it, but the efficiency of the workflow of your marketing team is entirely dependent on having quality data. When you have good data, you can spend less time looking for medical clients and ultimately have more revenue for your company. On the other hand, bad data can cause lost revenue, which can sometimes have catastrophic effe...
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