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    Making Sales Pitches More Effective
    By this point in time, everybody in the world is quite aware of when they are being marketed to, and many resent it at the first hint. But when it comes to business-to-business (B2B) sales, that is a real opportunity to build a relationship and connect as equals – after all, you are likely both marketers! The human and direct approach goes a lon...
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    Quebec physicians directory
    In Canada there are two official languages: English and French. In B2B sales, there’s only one official language: money made from closing deals. If you’re a unilingual sales rep targeting Quebec for sales of your medical or healthcare products and services, you have a distinct disadvantage. Don’t despair – there are many things you can do t...
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    b2b medical sales
    Every business has its challenges. Economic downturns, human resources, regulatory compliance, new competition, and the occasional pandemic, all have a way of challenging businesses. When you’re a B2B salesperson targeting the medical and healthcare industry in Saskatchewan, you have your own unique challenges. One way to help overcome them is th...
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    BC doctor directory
    Enacting social distancing measures in the workplace to limit staff/client interactions has been a necessary step to combat spread of COVID-19. One of the consequences, however, is that it’s made it extremely difficult for sales professionals to connect directly with physicians and GPs, as many practices have gone virtual and hospitals are limiti...
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    selling to hospitals
    Before you can walk the walk, you have to be able to talk the talk. That’s true in sports competition, and it’s definitely true in the world of B2B sales to doctors, physicians, and medical professionals. Sales people in general have a tough image problem, because everyone knows the job of a salesperson is to try and sell you something. Not eve...
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